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亞沙會(huì)理念、口號(hào)、會(huì)徽名稱

2011-06-13 18:41:00     作者:    來源: 本網(wǎng)綜合  我要評(píng)論

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    (一)亞沙會(huì)理念

  “海韻、陽(yáng)光、激情、時(shí)尚”

  釋義:最貼切、最形象地體現(xiàn)了亞沙會(huì)的特點(diǎn)及籌辦的方向和目標(biāo)。

  (二)亞沙會(huì)口號(hào)

  “快樂在一起”

  釋義:體現(xiàn)了一種天人合一的和諧理念,表達(dá)了人與人、人與自然和諧相處的美好愿望。體現(xiàn)了一種永恒的快樂,亞沙會(huì)是一個(gè)歡樂的大PARTY,會(huì)讓人時(shí)刻回味與海陽(yáng)、與亞沙會(huì)在一起的快樂。突破了以往運(yùn)動(dòng)會(huì)口號(hào)的形式,用一句富有深意的短句作為口號(hào)易引起廣泛關(guān)注,令人回味,發(fā)人深思。

  (三)亞沙會(huì)會(huì)徽名稱:海之魅釋義:

  作品整體體現(xiàn)了天人和一的和諧理念,三個(gè)動(dòng)感的人物聯(lián)手共舞,寓意亞洲人民象一家人一樣和睦相處,同享沙灘運(yùn)動(dòng)帶來的無窮快樂。

  突出濱海旅游3S(陽(yáng)光、沙灘、大海)元素,正確定位海陽(yáng)濱海旅游特色,展現(xiàn)海陽(yáng)作為第三屆亞洲沙灘運(yùn)動(dòng)會(huì)舉辦城市的獨(dú)特風(fēng)情和魅力。

  作品運(yùn)用線條的魅力勾勒出像沙灘排球、足球和游泳的3個(gè)運(yùn)動(dòng)姿態(tài),同時(shí),又像火焰,像海水,鮮明生動(dòng)的體現(xiàn)出沙灘運(yùn)動(dòng)會(huì)特色。三個(gè)動(dòng)作充滿力量、激情與美感,彰顯出參賽健兒的奮力拼搏,展現(xiàn)青春活力,運(yùn)動(dòng)之美。

  下面黃色的一筆象征金色的沙灘,與上面運(yùn)動(dòng)的人體姿態(tài)和燦爛的太陽(yáng)共同組成了一幅形象而精彩的沙灘運(yùn)動(dòng)會(huì)的情景,體現(xiàn)了沙灘運(yùn)動(dòng)激情、陽(yáng)光、時(shí)尚的獨(dú)特魅力。

  會(huì)徽主體圖案是一個(gè)漢字“海”字的造型,既代表第三屆亞沙會(huì)的舉辦地中國(guó)海陽(yáng),也體現(xiàn)了沙灘運(yùn)動(dòng)會(huì)的濱海特色。一筆畫的巧妙設(shè)計(jì)給人以獨(dú)特的視覺感受,凸顯出設(shè)計(jì)的藝術(shù)感染力。

  Vision: Sand and Sun, Passion and FashionInterpretation: A most appropriate and vivid expression of the features of Asian Beach Games, as well as the direction and objectives of the Games preparations.

  Slogan: Share the JoyInterpretation: A concept of unity of man and nature, expressing a good wish for the harmony between human and human, human and nature, and meaning a long-lasting happiness. Asian Beach Games is a big party and always reminds all participants of the joy of being together with Haiyang and Asian Beach Games. It is a reform in form on the Games Slogan by using a meaningful phrase to attract wide attention, leaving people with a lasting aftertaste and worthy their careful study.

  Emblem:Charm of SeaInterpretation: An overall concept of unity of man and nature is embodied in the emblem. Three moving figures hold their hands together, symbolizing that Asian people are living in harmony like a family and enjoying the great pleasure brought by beach sports. Three S elements, sun, sand and sea, are emphasized and aim to show the tourist features and to reflect the unique culture and charm of the host city of the 3rd Asian Beach Games. By one magic line, three sport postures of playing beach volleyball, playing football and swimming are outlined, like flame and like seawater. It is a proper and vivid description of the features of beach games. The three postures are just a combination of strength, passion and beauty of sports, representing the athletes' spirit of struggling, energy of competing and beauty of playing. Together with the sport postures and bright sun, the yellow line beneath, which composes a vivid and spectacular scene of Asian Beach Games, reflects its unique charm of passion, sunshine and fashion.The theme image of the emblem is similar to the Chinese character “海”. “海”, with its pinyin form “Hai”, not only represents Haiyang as host city of the 3rd Asian Beach Games ,but reflects the features of the Beach Games here. The delicate one-line design gives people a unique visual beauty and fully displays its artistic beauty.

楊凱

editor

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